Its reprinted often, most recently in its Eternal Masters printing in Mystery Booster
Within the ink characters come first, then actions/songs, items, then finally locations
In fact the printing of Unholy Heat (and to an extent Solitude) has mostly pushed out cards like Tarmogoyf out of the format, as the removal in the format is now so efficient that creatures either need to be one-mana, so you trade at an even level (Dragons Rage Channeler and Ragavan, Nimble Pilferer), too large to be killed by Unholy Heat (Deaths Shadow and Murktide Regent) or generate immediate value upon being played (Solitude, Fury and Omnath, Locus of Creation)
The card has a couple of applications against decks that are mostly Artifacts or Enchantments that I think are important
is a very playable card thanks to it being a reskin of Dismember
Meaning the person who snagged one for just $10k can feel much better about their auction acumen